In the taxi, AI forces “men” to watch shaving cream commercials regardless of their real gender. At the airport, your identity is identified and can be labeled as “dangerous”. The system transforms our everyday behavior into data and abuses it for efficiency and pursuit of profit. As a countermeasure against the arrival of this kind of surveillance capitalist society, in a joint project by Dentsu Lab Tokyo and Keio University SFC Computational Creativity Lab, we created camouflage to evade being recognized by AI surveillance cameras. Using Adversarial Examples, we made and the adversarial pattern identified as likely to cause recognition errors in AIs. Then, the pattern was printed onto fabric and we’ve created a coat “UNLABELED”. With wearing this coat, the wearer can reduce the probability of being recognized as a “person” by an AI. UNLABELED was exhibited at Media Ambition Tokyo 2020 in February.