March 27th,

Initiating a data technology-powered AI sports commenting project. Developed “Mr. Zuno” for NHK to provide comments on baseball programs.


Initiating a data technology-powered AI sports commenting project. Developed “Mr. Zuno” for NHK to provide comments on baseball programs.

Through a commission from NHK, we will start a project to provide professional baseball commentary using data technology such as deep learning and data mining. We have developed “Mr. Zuno” as a sports commentary system. During the Japanese professional baseball season of 2017, we will aim to utilize this system in the NHK BS program. Moreover, a special behind the scene program will be broadcasted today from 16:45(JST) on NHK BS-1. For details, please visit URL:

In developing the sports commentary system, we applied deep learning technology, a technology which has been seen in areas such as Go and Shogi to compete with human being.

Specifically, by learning over 3 million batting data provided by Data Stadium since 2004, we will predict the distribution, the winning / losing, the ranking etc, and apply this data mining to analyze trends of players who could not be found by human commentators and pitching according to game situation.

Next year, we will promote development so that Mr. Zuno can appear as a commentator on the baseball related program of NHK BS. In the future, we would like to apply also to sports other than baseball, and also to develop methods that can enjoy sports from various perspectives.

*Regarding the Project Member
Dentsu Lab Tokyo is in charge of planning and direction, and as an advisor on data provision and baseball analysis, we are jointly promoting projects in cooperation with Data Stadium.
For development, Qosmo worked on deep learning and visualization, Mr. Koshio Yamada worked on data mining, TWOTONE worked on UI design, and Puzzle is responsible for producing.

■Total Planning
Creative Director: Naoki Tanaka(Dentsu Lab Tokyo)|Creative Technologist: Kaoru Sugano(Dentsu Lab Tokyo)|Creative Advisor: Ryuichiro Akamatsu(Dentsu)| Copy Writer + Planner: Moe Goto(Dentsu Lab Tokyo)|Copy Writer + Planner: Yuki Otsu(Dentsu)|Producer: Ai Kohei (Dentsu Lab Tokyo) | Producer: Kazuki Sakurai(Dentsu Tec)|Producer: Shotaro Kamoto(Dentsu)|Producer: Atsuko Okada (puzzle)|Project Manager: Yosuke Wakita (puzzle)

■Data Cooperation
Producer: Kenichiro Takase (Data Stadium)|Coordinator: Hiroyuki Nagamatsu (Data Stadium)|Executive Analyst: Kei Kanazawa (Data Stadium)|Analyst: Kyohei Okawa (Data Stadium)|Analyst Sagiri Uehara (Data Stadium)

Technical Director / Deep Learning: Nao Tokui (Qosmo)|Data Analyst: Akio Yamada|Programmer(Visualization) : Shoya Dozono (Qosmo) |UI Design+ Art Director: Ryuta Motegi (TWOTONE)|UI Design+ Designer: Yuri Matsumura(TWOTONE) | UI Design+ Designer: Ken Hirose (TWOTONE)|Project Manager: Miyu Hosoi (Qosmo)

Art Director: Yusuke Koyanagi(Dentsu)|Technical Producer/Director: Toshiyuki Hashimoto (aircord)|Device Engineer: Seiya Nakano (aircord)|Designer: Yumi Fukuyoshi (Taki Corporation)|Art: Yasuhide Kobayashi(Beard)

■Concept Movie
Director: Yusuke Nishida (Dentsu Lab Tokyo)|Producer: Yukimasa Okada (puzzle)|Project Manager: Isao Ando (puzzle)|Camera: Shinya Matsuo|Editor: Ken Hirose| Editor: Takuto Katayama (TWOTONE)|Sound: Isao Yamazaki(PINTON)

Art Director: Yusuke Koyanagi(Dentsu)|Camera: Nobuto Osakabe|Retouch: Kazuki Hoshi(The Elves and the Shoemaker)


Dentsu Lab Tokyo