WORKS

Bossy-Talk Detector

Japan often has a drinking party on a devision basis of the company to form a good relationship.
Boss who acts bossy in the office gets disliked, but in this country it is dragged even to a drinking party. Such behavior is described in a Japanese unique idiom “Blow a Bossy-Wind”.
These stressful behaviors by seniors made a lack of communication between senior and junior co-workers, which has become a huge problem.

In order to solve this problem, YOHO Brewing invented a machine “Bossy-Talk Detector” and enlightened the problem in a enjoyable way. This machine visualizes the “Bossy-Wind”. As a system, AI detects 2,000+ key phrases, emotions, and personality corresponding to “Bossy-Wind” of seniors sitting on the machine’s chair.
“Fan” equipped on the backrest of the machine blows “real wind” with three levels of power. Released the machine “Bossy-Talk Detector” and a video on “International Beer Day”, day people pay attention to beer. The machine was introduced to beer bars, and they were also lent to the government and companies. As a result, the recognition score and favorableness score of the corporate brand improved greatly.

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Credit
Creative Director:Kazuyoshi Ochi(DENTSU INC)|Account Executive/planner/Copywriter:Sho Sasaki(DENTSU INC)|Media Planner:Ai Kuraishi(DENTSU INC)|Planner:Koji Hirohata(DENTSU INC)|Business Producer:Tomoyasu Katagai(DENTSU INC)|Business Producer:Shomu Matsuo(DENTSU INC)|Creative Producer:Takashi Omori(Dentsu Isobar Inc.)|PR Director:Yohei Nemoto(Dentsu Public Relations Inc.)|PR Planner:Yusuke Matsuo(Dentsu Public Relations Inc.)|Film Producer:Akiyoshi Munekane(northshore inc.)|Production Manager:Takumi Takeuchi(northshore inc.)|Production Manager:Kurumi Nakajima(northshore inc.)|Film Director:Yutaka Obara(Drawing and Manual)|Cinematographer:Satoru Nishigaki(Freelance)|Gaffer:Naoto Tanoue(Freelance)|Hair & Make:Asuka Takei(Freelance)|Stylist:Miki Asano(Freelance)|Music:Shinichiro Kodama(Ongakushitsu Inc.)|Animation:Fumiya Hirose(ALLd.)|Animation:Kaito Mizuno(ALLd.)|Sound & Recording:Temujin Shimizu(IMAGE STUDIO 109, INC)|WEB Site Designer:Masanobu Ishii(kaibutsu inc.)|WEB Site Developer:Takashi Tsushima(Freelance)|Art Director:Yusuke Kitani(kaibutsu inc.)|Director:Yoichi Kanazawa(kaibutsu inc.)|Creator:Kogoro Kurata(nandemotsukuruyo inc.)|Creative Technologist:Shin-chan(Freelance)|Programmer:Yuya Sato(kaibutsu inc.)|Team Building Specialist:Piotr Feliks Grzywacz(Pronoiagroup Inc.)
Award
[ADFEST]
- Bronze Lotus : Branded Experience(Exhibitions and Installations)

[BRAIN ONLINE VIDEO AWARD]
- Finalist

[PR AWARDS ASIA]
- Gold : Japan/Korea
- Bronze : Technology

[IPRA]
- Food and beverage

[SABRE AWARDS]
- Finalist : Food & Beverage
Client

Brand

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Dentsu Lab Tokyo