WORKS
FUTURE TICKET FUTURE TICKET
国立競技場が半世紀の歴史に幕を下ろすことなった2014年５月31日、集まったすべての人と共に最後の国立競技場の姿を永遠に残す記念写真をつくるプロジェクトを行った。観客がいるその場所から国立競技場の最後の姿を、同時に撮影しサーバーにアップロード。写真に記録された情報から、競技場のどの位置から撮影しているのかを判定。集まった写真で3Dモデルの記念写真がつくられ、その場で参加者に発表された。ウェブサイトでは、3Dモデルを好きな角度から閲覧することができ、自分の投稿した写真がどこにあるのかをSNSアカウント名から探すことが出来、その写真は2019年、新国立競技場の、オープニングチケットになる。数多くのファンたちによって、同時に撮影された3836の写真が投稿され、３Dモデルの記念写真が生成された。
On May 31st, 2014, when The National Athletic Stadium ended its half-a-century history, we launched a project, which, together with the people at the stadium, captured the last moment and created an ever-lasting commemorative photo of the stadium. From the place where the viewers were standing, everyone took a photo of the stadium simultaneously and uploaded on a server. Based on the meta data recorded on the photo, we analyzed where the photo was taken. Combining all of the photos uploaded, we created a 3D model of the photos and announced to the participants on the spot. On a website, visitors could view the 3D model from their desired perspective, and also able to find exactly where their photo was uploaded, which in 2019, become a admission ticket to enter the all-new National Athletic Stadium. Thanks to many fans, 3836 pictures taken simultaneously were uploaded, and created a 3D model picture.
- Credit
- Executive Creative Director :古川裕也(電通)｜Creative Director:菅野薫(Dentsu Lab Tokyo)｜Creative Director:東畑幸多(電通)｜Creative Director :真鍋大度(Rhizomatiks Research) ｜Art Director/Designer:木村浩康(Rhizomatiks Design)｜Art Director：清野信哉(電通)｜Copy Writer：小山佳奈(電通)｜Producer：池内光(電通)｜Producer：千葉秀憲(Rhizomatiks)｜Event Producer：藍耕平(Dentsu Lab Tokyo)｜Event Producer：山田直人(電通ﾃｯｸ) ｜Front End Programmer：花井裕也(Rhizomatiks Research) ｜Front End Programmer：三登健太郎｜Front End Programmer：左居穣｜Back End Programmer：佐々木一( mountposition)｜Back End Programmer：椎野俊輔( mountposition)｜Movie Producer：加島貴彦(P.I.C.S) ｜撮影：本間無量（Rhizomatiks Research）｜CG：森田仁志(Tymote)｜Sound Design：谷口彩子｜Movie Director:友久陽志｜CG：TAKCOM(P.I.C.S management)｜Production Manager：西川芳枝(P.I.C.S) Executive Creative Director :Yuya Furukawa (Dentsu)｜Creative Director: Kaoru Sugano (Dentsu Lab Tokyo)｜Creative Director: Kota Tohata(Dentsu)｜Creative Director :Daito Manabe(Rhizomatiks Research) ｜Art Director/Designer: Hirock Kimura (Rhizomatiks Design)｜Art Director：Shinya Seino (Dentsu)｜Copy Writer：Kana Koyama(Dentsu)｜Producer：Hikaru Ikeuchi(Dentsu)｜Producer：Hidenori Chiba(Rhizomatiks)｜Event Producer：Kohei Ai(Dentsu Lab Tokyo)｜Event Producer：Naoto Yamada(Dentsu Tech) ｜Front End Programmer：Yuya Hanai (Rhizomatiks Research) ｜Front End Programmer：Kentaro Mito｜Front End Programmer：Minoru Sako｜Back End Programmer：Hajime Sasaki( mountposition)｜Back End Programmer：Shunsuke Shiino( mountposition)｜Movie Producer：Takahiko Kajima(P.I.C.S) ｜Camera：Muryo Honma（Rhizomatiks Research）｜CG：Hitoshi Morita (Tymote)｜SoundDesign：Ayako Taniguchi｜Movie Director: Takashi Tomohisa｜CG：TAKCOM(P.I.C.S management)｜Production Manager：Yoshie Nishikawa(P.I.C.S)
- Award
-
[ADFEST]
- Branded Content : Branded Content & Entertainment Lotus (Best use of Experiential)
- Silver : Promo Lotus (Best use of Other Digital Media)
- Silver : Promo Lotus (Ambient Promotion: Large Scale )
- Bronze : Direct Lotus (Mobile Marketing)
- Finalist : Branded Content & Entertainment Lotus (Best use of Interactive & Social Media)
[CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY]
- Bronze : Promo & Activation (Use of Exhibitions and Installations)
- Shortlist : Direct (Ambient Media Large scale)
- Shortlist : Direct (Use of Mobile Marketing)
[SPIKES ASIA FESTIVAL OF CREATIVITY]
- Bronze : Outdoor (Interactive Outdoor Experience)
- Bronze : Digital (User Experience)
- Shortlist : Digital (Microsites)
[THE ONE SHOW]
- Merit : UXUI (Data & Human Experience)
- Merit : Branded Entertainment (Branded Mobile)
[ACC CM FESTIVAL]
- シルバー : インタラクティブ部門 [ADFEST]
- Branded Content : Branded Content & Entertainment Lotus (Best use of Experiential)
- Silver : Promo Lotus (Best use of Other Digital Media)
- Silver : Promo Lotus (Ambient Promotion: Large Scale )
- Bronze : Direct Lotus (Mobile Marketing)
- Finalist : Branded Content & Entertainment Lotus (Best use of Interactive & Social Media)
[CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY]
- Bronze : Promo & Activation (Use of Exhibitions and Installations)
- Shortlist : Direct (Ambient Media Large scale)
- Shortlist : Direct (Use of Mobile Marketing)
[SPIKES ASIA FESTIVAL OF CREATIVITY]
- Bronze : Outdoor (Interactive Outdoor Experience)
- Bronze : Digital (User Experience)
- Shortlist : Digital (Microsites)
[THE ONE SHOW]
- Merit : UXUI (Data & Human Experience)
- Merit : Branded Entertainment (Branded Mobile)
[ACC CM FESTIVAL]
- Silver : Interactive
Date
2015
Client
日本スポーツ振興センター ／ JAPAN SPORT COUNCIL
