WORKS

FUTURE TICKET

On May 31st, 2014, when The National Athletic Stadium ended its half-a-century history, we launched a project, which, together with the people at the stadium, captured the last moment and created an ever-lasting commemorative photo of the stadium. From the place where the viewers were standing, everyone took a photo of the stadium simultaneously and uploaded on a server. Based on the meta data recorded on the photo, we analyzed where the photo was taken. Combining all of the photos uploaded, we created a 3D model of the photos and announced to the participants on the spot. On a website, visitors could view the 3D model from their desired perspective, and also able to find exactly where their photo was uploaded, which in 2019, become a admission ticket to enter the all-new National Athletic Stadium. Thanks to many fans, 3836 pictures taken simultaneously were uploaded, and created a 3D model picture.

http://ourstadium.jp/

Credit
Executive Creative Director :Yuya Furukawa (Dentsu)|Creative Director: Kaoru Sugano (Dentsu Lab Tokyo)|Creative Director: Kota Tohata(Dentsu)|Creative Director :Daito Manabe(Rhizomatiks Research) |Art Director/Designer: Hirock Kimura (Rhizomatiks Design)|Art Director:Shinya Seino (Dentsu)|Copy Writer:Kana Koyama(Dentsu)|Producer:Hikaru Ikeuchi(Dentsu)|Producer:Hidenori Chiba(Rhizomatiks)|Event Producer:Kohei Ai(Dentsu Lab Tokyo)|Event Producer:Naoto Yamada(Dentsu Tech) |Front End Programmer:Yuya Hanai (Rhizomatiks Research) |Front End Programmer:Kentaro Mito|Front End Programmer:Minoru Sako|Back End Programmer:Hajime Sasaki( mountposition)|Back End Programmer:Shunsuke Shiino( mountposition)|Movie Producer:Takahiko Kajima(P.I.C.S) |Camera:Muryo Honma(Rhizomatiks Research)|CG:Hitoshi Morita (Tymote)|SoundDesign:Ayako Taniguchi|Movie Director: Takashi Tomohisa|CG:TAKCOM(P.I.C.S management)|Production Manager:Yoshie Nishikawa(P.I.C.S)
Award
[ADFEST]
- Branded Content : Branded Content & Entertainment Lotus (Best use of Experiential)
- Silver : Promo Lotus (Best use of Other Digital Media)
- Silver : Promo Lotus (Ambient Promotion: Large Scale )
- Bronze : Direct Lotus (Mobile Marketing)
- Finalist : Branded Content & Entertainment Lotus (Best use of Interactive & Social Media)

[CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY]
- Bronze : Promo & Activation (Use of Exhibitions and Installations)
- Shortlist : Direct (Ambient Media Large scale)
- Shortlist : Direct (Use of Mobile Marketing)

[SPIKES ASIA FESTIVAL OF CREATIVITY]
- Bronze : Outdoor (Interactive Outdoor Experience)
- Bronze : Digital (User Experience)
- Shortlist : Digital (Microsites)

[THE ONE SHOW]
- Merit : UXUI (Data & Human Experience)
- Merit : Branded Entertainment (Branded Mobile)

[ACC CM FESTIVAL]
- Silver : Interactive
Date

2015

Client

日本スポーツ振興センター / JAPAN SPORT COUNCIL

Dentsu Lab Tokyo