WORKS

Honda Smile Mission / Petiteco

Tokyo FM’s  “Honda Smile Mission” is a radio show where a reporter travels round Japan on the show’s equipment car “Petiteco” and reports about interesting people, places and foods.  We turned this equipment car into a car radio-personality. Structuring an original radio personality dialog system by installed 3 years of footage from past episodes of the show and taught the car modern Japanese language analyzing all open conversations on the web and SNS. On website, everyone could check out Petiteco’s current location and talk about local places. Through these conversations the car’s communication skills continue to evolve. Petiteco grew to become a core part of the radio show, continuing traveling around Japan everyday and reporting about it on the show. (Launched July 2012)

http://www.tfm.co.jp/smile/

Credit
Executive Producer : Masao Nakajima(Dentsu) | Creative Technologist : Kaoru Sugano (Dentsu Lab Tokyo) | Copywriter : Nadya Kirillova (Dentsu) | Art Director / Illustrator : Yu Orai (Dentsu Lab Tokyo) | Illustrator : Sayaka Shoji| Software Engineer : Nao Tokui (Qosmo) | Software Engineer : Kouki Yamada (Qosmo) | Hardware Engineer : Motoi Ishibashi (Rhizomatiks) | Movie Director : Sho Yanagisawa| Producer : Kazuya Toda(TOHOKU SHINSHA FILM CORPORATION) | Director of Photographer : Ryoken Okamura| Director of Photographer / Visual Effects :Keiji Takahashi| Lighting Director : Atsutoshi Ueno| Lighting Director : Ryu Matsumura| Art : Atsuyoshi Edahiro| Stylist : Satsuki Shimoyama| Hair & Make Up : Hitomi Mitsuno| Offline Editor : Kazunari Tanaka| Online Editor : Akira Nishibu| Color : Motoi Tanaka| Music : Setsu Fukushima| Music : Hiroshi Kawagoe| Cast : SHEILA | Cast : Kei Ishibashi| Cast : Ryusuke Komakine| Web Art Director/designer/flash developer : Takashi Kamada (spfdesign Inc.) | Web Director :Yuko Takada (spfdesign Inc.) | Programmer : Gen Okumura (spfdesign Inc.)
Award
SPIKES ASIA FESTIVAL OF CREATIVITY]
- Silver : Digital ( Viral & Email Marketing, e-cards etc.)
- Bronze : Digital (Integrated Campaign)

[London international award]
- Bronze : Radio (Innovative Use of Radio)

[ADFEST]
- Finalist : Direct (Direct Ambient)
- Finalist : Direct (Field Marketing)
- Finalist : Direct (Radio)

[Tokyo TDC]
- RGB prize
Date

2012

Client

株式会社エフエム東京 / Tokyo FM Broadcasting Co., Ltd.

Dentsu Lab Tokyo