WORKS

ORBIS DEFENCERA / Uruoi wo Nigasanai

It is a first time ever branding campaign for “Oral Skincare Product” that has acquired Food for Specified Health Uses (FOSHU).

We proposed to market its effectiveness not only for the face, but for the entire body, as well as market the product to men, in addition to women. We worked to create an unprecedented video presentation to emphasize its whole-body efficacy. By programming camera work rotating along four axes, we developed an utterly novel visual sensation of floating through the air.

https://www.orbis.co.jp/brand/defencera/

ORBIS DEFENCERA 潤いを逃がさない女篇30秒

Credit
Creative Director/Copywriter:Naoki Tanaka(Dentsu Lab Tokyo)|AD+PL:Rika Eguchi (DENTSU)|Executive Producer:Yu Kimoto (PLAY)|Communication Planner: Shunsuke Kamo(DENTSU)|Account Executive:Susumu Abe|Ayaka Kamiyama|Aya Murakami(DENTSU)|Producer:Takaharu Hatori (TYO MONSTER)|Production Manager:Asako Watanabe (TYO MONSTER)|Project Manager:Hana Goto(TYO MONSTER)

TVCM
Film Dir:Koichiro Tsujikawa(GLASS LOFT)|CA:Kazunari Tajima(MILD inc)| Light:Masaim Noguchi (Masami Office)|Effect:Komitsu Sugano (Liberty House)|Art:Seishi Kagiyama (Nitto Soubi)|Hair: Dai Michishita|Make (Eimi) :Michiko Mizuno(3rd)|Hair & Make (Haruma) :Shinichi Omoshita (FACCIA)|Casting:Keiko Masuda(Gambit)|CG:Yoshifumi Sadahara(MARK)|Music:Katsuya Yamada(Ai-in)|Offline Editer:Junya Otsuka|Online Editer:Akio Sakamaki (jitto)|Mixer:Kazune Masutomi

Graphic
Photo:Mikiya Takimoto|Mikiya Takimoto(Photograpf Office)|ART:Seishi Kagiyama |Nitto Soubi|Hair(Eimi) :Dai Michishita|Make(Eimi) :Michiko Mizuno(3rd)|Hair&Make(Haruma) :Shinichi Omoshita(FACCIA)|Designer:Yusuke Otsuji(Common Design)|Designer:Aya Kamitani|Retoucher:Kazuya Kuriyama(CREATURE)
Client

Brand

ORBIS DEFENCERA(オルビスディフェンセラ )

Dentsu Lab Tokyo