WORKS

ORBIS U / Mizu wo Meguraseru Chikara

In this rebranding campaign for ORBISu, the leading skincare brand within the larger ORBIS brand, our emphasis in promoting the products was that they deliver hydrated skin by creating channels for water to run between skin cells. We came up with copy for the product stating that it is “aging care linked closely to cells.” Meanwhile, to directly convey the hydrated qualities, we used computer graphics in almost every episode.

https://www.orbis.co.jp/brand/orbis_u/ 

Credit
Creative Director:Naoki Tanaka(Dentsu Lab Tokyo)|Yugo Nakamura(tha) | PD:Shunsuke Kaga(dentsu)|Film Director:Yugo Nakamura(tha)|Art Director:Yusuke Kitani(kaibutsu) |Copywriter:Naoki Tanaka(Dentsu Lab Tokyo)|Chihiro Kato(dentsu) |Director:Ryota Mishima(kaibutsu) | Executive Producer:Yu Kitani(PLAY)|Producer:Yasuaki Matsui(WOW)|Assistant Producer:Kanako Kariyama(WOW)|Prodution Manager:Shinya Shimizu|Takuya Mishima |Camera:TAKAKI_KUMADA|Light:Tetsu Moridera|Art:Etsuo Fujii(Oneup)|Stylist:Junko Nishio|Hair:Dai Michishita|Make-up:Yuka Washizu|CG:Tomoya Kanahara|Kan Takagishi(WOW) |Account Executive:Susumu Abe(dentsu):Ayaka Kamiyama(dentsu)|Plate-making:Toshiaki Yamazaki(Seibido)|Studio:Yokohama Super Factory| Casting:EXILES HYPE INC.|Model:Eimi Kuroda(ASIA CROSS) |Music:Cornelius Keigo Oyamada |Narration:Kei Ishibashi
Client

Brand

ORBIS U

Dentsu Lab Tokyo