WORKS

Reviving Legends

The National Athletic Stadium has served as a special stage where many great scenes of sports became history since its construction for the 1964 Tokyo Olympics. After a half century, May 31st 2014, stadium packed with memorable moments came to its very end. This project initiated as showing gratitude to all of the athletes who have stood at this stadium, and also say farewell to the stadium for the upcoming reconstruction. The great historic footprints left at this stadium were brought to life. Within the last 15 minutes of the farewell ceremony, the legendary athletes stood once again at this stadium. Their footprints, recorded on video, were traced frame by frame, and validated with a mannequin, and transformed into a 3D motion data. Based on video and other recordings available, many of the great matches were reenacted on the field, through the use of AR, laser, and projection mapping.

Credit
Executive Creative Director : Yuya Furukawa (Dentsu)|Creative Director: Kaoru Sugano (Dentsu Lab Tokyo)|Creative Director: Kota Tohata (Dentsu)|Creative Director : Daito Manabe (Rhizomatiks Research)|Art Director:Shinya Seino (Dentsu)|Copy Writer:Kana Koyama (Dentsu) |Technical Director:Motoi Ishibashi (Rhizomatiks Research)|Producer: Hikaru Ikeuchi (Dentsu)|Producer:Hidenori Chiba (Rhizomatiks)|Event Producer:Kohei Ai (Dentsu Lab Tokyo)|Event Producer:Naoto Yamada (Dentsu Tech) |Programmer:Yuya Hanai (Rhizomatiks Research) |Programmer:Motoi Shimizu (Rhizomatiks) |Movie Director:Takashi Tomohisa|Movie Producer:Takahiko Kajima (P.I.C.S) |CG:TAKCOM(P.I.C.S management) |Technical Operator:Shintaro Kamijo(Rhizomatiks Research) |Laser:HOKOCREATIVE|Production Manager:Yoshie Nishikawa(P.I.C.S)
Award
[ADFEST]
- Silver Lotus : Interactive (Best Use of Multiple Technologies)
- Bronze Lotus : Interactive (Best Use of Outdoor Digital Technology)
- Finalist – Lotus Roots/Outdoor Lotus

[CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY]
- Silver Lion : Cyber (Data Visualization)
- Bronze Lion : Cyber (Spatial Tech)
- Shortlist : Cyber(Storytelling)

[LIONS INNOVATION]
- Gold : Creative Data (Storytelling)
- Silver : Creative Data (Data Visualization)
- Bronze : Creative Data (Innovative Use of Data)
- Shortlist : Creative Data (Enhanced Creative)

[CRIO AWARDS]
- SILVER : Digital (other)
- SILVER : Digital Technique(Digital Technique)
- Shortlist : Engagement/Experiential (event)

[SPIKES ASIA FESTIVAL OF CREATIVITY]
- Silver : Digital (storytelling)
- Bronze : Digital (Branded tech)
- Bronze : Outdoor (Non-Formatted Digital Outdoor)
- Shortlist : Digital (Innovative use of technology)
- Shortlist : Branded Content & Entertainment (Live Experience)
- Shortlist : Promo & Activation (live shows)

[THE ONE SHOW]
- Silver : UXUI
- Bronze : Interactive
- Merit : Design

[ACC CM FESTIVAL]
- Bronze : Intaractive
Date

2015

Client

日本スポーツ振興センター / JAPAN SPORT COUNCIL

Dentsu Lab Tokyo