WORKS

Sablé

We produced an interactive music video that can be freely created on the web through a mash-up of the four new songs and videos of the performance group 5572320. First, four songs were produced from the four different genres of EDM, Dance Hall, Reggae, Ethnic Pop and Breakbeat. Then, content was developed enabling simultaneous mash-up of the songs and the music video using WebGL and through manipulating buttons. The world view of the music video is divided into the four elements of Gravity, Color, Life, and Geometry, and through simultaneous playback it overlaps with real-time to create one world. Making data as light as possible makes this rich experience achievable even on a smartphone.

This is implemented as part of the sachet packaging campaign for Coconut Sablé by Nisshin Cisco.

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Credit
■Campaign Planning 
Creative Director / Copywrier: Naoki Tanaka(Dentsu Lab Tokyo) | Communication Planner: Shunsuke Kaga(DENTSU INC.)

■Campaign Produce
Producer: Ryo Nagasawa(DENTSU TEC INC.)|

■Music
Producer: Keisuke “tommy” Tominaga (PIANO INC.) | Total Score & Arrange Plan: Taku Matsushiba (PIANO INC.)| Total Score & Arrange Plan: Tomonori Hayashibe | MASHUP MIX: Yujiro Yonetsu | Composer: banvox | Compoer: RYO the SKYWALKER | Composer: U-zhaan | Composer / REMIX: HIFANA | Guiter Playing: The Ventures | Lyric: Naoki Tanaka(Dentsu Lab Tokyo)

■Interactive Contents
Planner: Moe Goto (Dentsu Lab Tokyo) | Technical Director / Front-End Engineer (MUSHUP Music Player) : Yasuhiro Kimura(homunculus Inc.)| Creator Director / Art Director : Takayuki Nagai (BIRDMAN Inc.) | Designer: Ryotaro Nakano (BIRDMAN Inc.) | Front-End Engineer (MUSHUP Music Player) : Takanori Kawai (BIRDMAN Inc.) | Front-End Engineer (MUSHUP Music Player) : Yosuke Fujimoto (BIRDMAN Inc.) | Front-End Engineer (Official Site) : Takahisa Maeda (BIRDMAN Inc.) | Front-End Engineer (Official Site) : Kana Fujisaki (BIRDMAN Inc.) | CG Designer: Yuta Yamada (BIRDMAN Inc.) | CG Designer: Aya Takamatsu (BIRDMAN Inc.) | Project Manager: Haruka Yokokawa (BIRDMAN Inc.) | 3D Scan Producer: Yoshinori Tamura (Zero C Seven, Inc.)| Creative Director / Technical Director: Daisuke Nakamura (PARTY inc.) | CG Designer: Keita Ichiba (PARTY inc.)

■Music Video(movie part)
Producer: Koji Mizobuchi(TOHOKUSHINSHA FILM CORPORATION)| Producer: Ryusuke Matsunobu(TOHOKUSHINSHA FILM CORPORATION)| Production Manager: Yuta Ishizaki(TOHOKUSHINSHA FILM CORPORATION)| Director: Atsushi Makino (P.I.C.S. Co., Ltd.)| Camera: Yoshitaka Murakami | Camera Chief: Shunsuke Zaitsu | Lighting: Shinichi Miyaki | Lighting Chief: Akihiro Someya | Data Manager: Hiroaki Abe (GLADSAD Co.,LTD) | Set Designer: Yuko Takahashi (FUGA.co.,ltd) | Hair & Make-up: Motoko (kind inc) | Stylist: Hidemi Ayabe | Editor: Tomohiro Nishijima | MA: Yasunori Hoshimoto (digital egg inc.) |CG Producer: Takashi Kitada (Tohjak K.K.) | CG Line Manager: Aya Okazawa (Tohjak K.K.) | CG Designer: Kazuki Matsuo (FLAME Ltd.) | CG Designer: BlackcatNick (FLAME Ltd.)

■Music Video
Director / Motion Director: Takashi Ohashi | Motion Director: Hideo Ihara | Graphic Designer: Shun Sasaki | CG Animator: Yasuyuki Yoshida

■Lyric Video
Director / Editor: Noriyuki Murakami

■Spot Movie
Director: Mao Fujii (TOHOKUSHINSHA FILM CORPORATION) | Editor: Tomohiro Nishijima | Planner / Copywriter: Ryota Moniwa (DENTSU INC.)

■Green Back
DIT / Camera: Hiroaki Mori (TFC Plus) | Photographer: Rakutarou Ogiwara | Choreographer: Chiharu Shimura

■Poster Design / Jacket Design
Art Director: Yusuke Koyanagi (DENTSU INC.) | Copy Writer: Kunihiko Mishima (DENTSU INC.) | Designer: Hiromi Kuroha (TAKI CORPORATION) | Designer: Kana Saito (TAKI CORPORATION) | Designer: Eriko Yamashita (TAKI CORPORATION) | Production Producer: Junichiro Aizawa (TAKI CORPORATION) | Production Producer: Issei Matsumoto (TAKI CORPORATION) | Photo Retoucher: Miki Kudo (Kobito no Kutsu Co.,Ltd.) | Photo Retoucher: Akio Kawabe (Kobito no Kutsu Co.,Ltd.) | Photographer: Nobuto Osakabe | Printing Director: Shinya Tamura (Dentsu On Demand Graphic Inc.)

■PR
Satoshi Shinjin (catchball Inc.)|Takanori Kubo (catchball Inc.)|HIroki Jirai (catchball Inc.)|Atsuko Maruyama (INITIAL INC.) | Hiroka Sato (INITIAL INC.) | Yusuke Watanabe (INITIAL INC.)

■ACCOUNT PRODUCE
Account Exective: Shin Nakatamari (DENTSU AD-GEAR INC.) | Account Exective: Yuko Okada (DENTSU AD-GEAR INC.) | Account Exective: Wataru Yamamoto (DENTSU AD-GEAR INC.)

Dentsu Lab Tokyo