Be Irregular.

Answers from errors
Failure doesn’t always mean you took the wrong way.
Sometimes it means you discovered a new path.
Making is thinking
When in doubt, move your hands. Try things out.
Prototypes can be the beaming torch in a dark cave.
Think personal
Aim for something that moves your own heart.
Aim for something that moves another heart.


Caretta Shiodome B2, 1-8-1, Higashi-Shimbashi, Minato-ku, Tokyo, Japan Google map

Dentsu Lab Tokyo can be reached from either Shimbashi or Shiodome station via an underground passage. It is located in Caretta Shiodome, next to the Dentsu Building.

Dentsu Craft Tokyo

Dentsu Craft Tokyo is a creative house where inspiration, production and execution live together.
As a sister organization of Dentsu Lab Tokyo,collaboratively tackling research, planning and production, we co-host events with external creators.

Dentsu Craft Tokyo