In collaboration with stu, Dentsu Lab Tokyo presented a prototype of LAIV, a tool that enables new experiences through the image-generating AI technology x Metaverse.
The project “UP-CYCLING POSSIBILITY” was launched to inherit new functions and values from waste materials, utilizing Kintsugi; the method of Japanese traditional craft.
Hugtics,” a project of which DLT Otaki is in charged of, is a vest-type hugging experience of hugging yourself.
The project was a great success at SXSW 2023, attracting about 500 visitors over three days.
Fusaki, who has a severe physical and mental disability, performed live in front of the audience at the new style circus show “Welcome to the World of SLOW CIRCUS”.
He had no musical experience, yet showed the achievement of 5 months of intense training and attracted more than 100 audience.
The show was filled with applause.
Seiko Group’s project videos and releases planned and produced by DLT are now available.
▶︎Interactive show window of SEIKO HOUSE GINZA.
▶︎Seiko Group: New Year’s Day newspaper advertisement AR.
Although the exhibition are already ended, we hope you enjoyed the #Rabbit of Hope through the video and photos.
For more information about the experience and technology of this measure, please refer to this release.
▷Press release (Japanese)
The following works, in which DLT members were involved, have won at both domestic and international advertising awards held in the last half of 2022.
We would like to congratulate everyone involved.
●AD STARS 2022
「UNLABELED Camouflage Against the Machines」
【SILVER】Data Insights / PR
【BLONZE】Diverse Insights / Innovation / Human Rights
「UNLABELED Camouflage Against the Machines」
【SILVER】Evolution – Creative Technology
Suntory ”Jinsei niha, Inshokuten ga Aru”
Mori Building「DESIGNING TOKYO」
【ACC Film Craft：Prize of Minister for Internal Affairs and Communications
/ Grand Prix】
“Tokyo 2020 Paralympic Opening & Closing Ceremony”
Mr. Fusaki, who has quadriplegia and intellectual disabilities that make it difficult for him to perform using musical instruments and tools, challenged himself to express himself through music by using Dentsu Lab Tokyo’s proprietary music performance platform, “ALL PLAYERS TOOL LAB. The audience was captivated by his performance.
■About ALL PLAYERS WELCOME
■Website ALL PLAYERS TOOL LAB
■PROJECT ALL PLAYERS WELCOME -FUSAKI-
Artist Masatane Muto continues his activities while suffering from ALS, an incurable disease.
The project “ALL PLAYERS WELCOME” performed live in Turkey and Hungary to the attention of approximately 3,000 people as a continuation of this collaboration project.
■Wed., Nov. 9, 2022 Istanbul/Turkey
On November 9, 2012, we were on stage at Brand Week Istanbul in Istanbul.
Approximately 2,000 people attended the event despite the pre-ticket system.
■Thur., Nov. 10, 2022, Budapest/Hungary
On November 10, 2012, we joined the BrandFestival in Budapest as a speaker.
More than the capacity of the venue was filled, and some people were seen sitting on the steps of the venue to watch the stage.
Masatane Muto participated remotely from Tokyo, and gave a live performance together.
Immediately after the end of the performance, we were able to receive loud applause from the entire audience.
As for exploring the Technology Trends of the Year 2023,
“THE TECHNOLOGY REVIEW_2022” will be held online on December 8, 14, and 19.
“THE TECHNOLOGY REVIEW_2022” will be held to review the tech trends from 2022.
This three-day event will look back on the overall trends of 2022, a year in which a variety of technologies become the hot topic, and invite a diverse guests to discuss the technologies that we believe the potential to create significant change in 2023.
The latest issue of THE TECHNOLOGY REPORT, a booklet that encourages the use of cutting-edge technology in corporate business and provides useful perspectives on how to develop businesses and manufacturing several years into the future, is now available.
The premiere issue featured “Resolution” and the first issue in June featured “Spectacle.”
And then, the latest issue theme become “Humanity.
This third issue of this magazine examines the changing nature of human beings as a result of technology.
The digital version can be downloaded free of charge from the website below.
Click here to check the press release. (Japanese-only)