Hibi no Utagoe Project

This project developed sustainable, “empathetic PR songs” that local community members are free to use. Local high schoolers and an artist from the area composed the music together to get the young people’s message out more effectively and generate newsworthiness.

Together with locally raised artist NOBU (Universal Music), 24 third-year students studying commerce and business information at Kobayashishuho High School spent five months in a songwriting workshop. They split into six teams to create theme songs for the city of Kobayashi.
At the live Koba Uta Battle during the school festival, they performed the six demo songs in front of the entire student body. After a public vote, the winning song, “Inaka Joshi Kosei” (meaning “Countryside High School Girl”), had a music video produced and released. The song was also recorded for release on NOBU’s new album, which went on sale on April 18, 2018.



Creative Director:Kazuyoshi Ochi(Dentsu Lab Tokyo)|Copy Writer:Chika Watanabe(DENTSU INC.)|Art Director / Illustrator:Mai Shibatani(DENTSU INC.)|Director / Designer:Ryosuke Sone(Dentsu Lab Tokyo)|Creative Producer / Acount Exective:Masaru Yoshitake(DENTSU INC.)|Lyrics Writer:Miyazaki Prefecture Kobayashi Shuho High School Students(Miyazaki Prefecture Kobayashi Shuho High School)|Supervisor:Shogo Kuroki(Miyazaki Prefecture Kobayashi Shuho High School)|Supervisor:Soko Matsuzawa(Miyazaki Prefecture Kobayashi Shuho High School)|Supervisor:Takashi Takiguchi(Miyazaki Prefecture Kobayashi Shuho High School)|Supervisor:Beppu Taeka(Miyazaki Prefecture Kobayashi Shuho High School)|Artist / Workshop Instructor:NOBU(A-PLUS Inc.)|Artist Manager:Satoru Nagamine(A-PLUS Inc.)|Artist Producer:Yukiko Hosoyama(UNIVERSAL MUSIC LLC)|Artist Producer:Kohei Minegishi(UNIVERSAL MUSIC LLC)|Film Producer:Yasuhiro Kawasaki(ROBOT COMMUNICATIONS INC.)|Production Manager:Takahisa Sasaya(KNOT.)|TV Director:Yuya Abe(Miyazaki Telecasting Co.,ltd.)|Cinematographer:Kenichi Hiroshima(Miyazaki Telecasting Co.,ltd.)|Cinematographer Assistant:Keisuke Nishi(Miyazaki Telecasting Co.,ltd.)|TV Reporter:Kana Takeda(Miyazaki Telecasting Co.,ltd.)|Music Producer / Arranger:Taiyo Higuchi(OFFICE HIGUCHI Inc.)|Music Manager:Kodera Ann(OFFICE HIGUCHI Inc.)|Arranger:Shinyu ”Buchi” Yamamoto(OFFICE HIGUCHI Inc.)|Arranger:Mizuki Arai(OFFICE HIGUCHI Inc.)|Motion Designer:Tetsuro Ishishi(LIKI inc.)|Motion Designer:Ryo Yokoyama(LIKI inc.)|Motion Designer:Hiromu Oka(LIKI inc.)|Web Designer:Yoshio Hiramoto(EMBAN)|Web Programmer:Manabu Sasaki(Brandons)|Photograper:Taiji Yamazaki(Freelance)|Photo Retoucher:Shito Chie(amana digital imaging inc.)|Photo Producer:Minoru Nishikigi(amana digital imaging inc.)|Text Illustrator:Kaname Sakuma(Freelance)|PR Planner:Yohei Takahashi(Dentsu Public Relations Inc.)|PR Planner:Kento Inaba(Dentsu Public Relations Inc.)
[DENTSU Advertising Award]
- Kyushu Area Award

- Nomination