The world record for the men’s 100-meter dash is 9.58 seconds (as of August, 2017). The world record for the men’s 100-meter dash by a runner with prosthetic legs is 10.57* seconds (as of August, 2017). That’s a gap of just one second—but it’s a big second, a second that would leave a mark in history if overcome. In the Project for Bladerunner, we aim to do just that, by using the power of technology to help runners with prosthetic legs become even stronger. These runners have special, specific needs—around the body’s sense of balance, for example, and how the prosthetic legs rebound when they strike the ground. Using a variety of technologies, we’re making developments in areas like optimal practice techniques and effective training routines for these athletes. Our partner in this endeavor is Ken Endo at Xiborg, which makes prosthetic limbs. Together with Mr. Endo and all the other members of Xiborg, our goal is “1 second more.” *World record for the T43 class.

Ken Endo(Xi-borg)|Masahiro Onishi(TRAC)

Creative Director:Kaoru Sugano(Dentsu Lab Tokyo)|Creative Director & Planner:Naoya Kudo(DENTSU INC.)|Planner:Moe Goto(Dentsu Lab Tokyo)|Planner:Hiromu Fuji(DENTSU INC.)|Producer:Kohei Ai(Dentsu Lab Tokyo)|Producer:Ryo Miura(Dentsu Lab Tokyo)|Producer:Jyun Kato(Dentsu Craft Tokyo)

○System / Motion Capture
Engineer:Shoya Dozono(Qosmo)|Engineer:Ryosuke Nakajima(Qosmo)|Project Management:Yumi Takahashi(Qosmo)|Motion Capture:Shinpei Sato(Acuity)|Motion Capture:Ken Ohta(Acuity)