“NURO Hikari,” the high-speed optical service provided by SONY NETWORK COMMUNICATIONS, has launched a new benefit called “U29 Support Discount,” targeting Generation Z, the future leaders of society and culture. In conjunction with the benefit, a web commercial and documentary film have been released featuring the three groups who have experienced life-changing impacts and opened up new aspects through the internet. These groups You Tuber SUSHI RAMEN【Riku】,multi-artist TOOBOE, and creator unit Princess of Midnight. Additionally, impactful visuals with messages are displayed on JR Harajuku Station and Cat Street posters.