SUNTORY / 「話そう。」

2020年4月。新型コロナウイルスの拡大を受け、緊急事態宣言が発令された直後。世の中ではソーシャルディスタンスという言葉が叫ばれ、人は人と会えないことによるストレスを抱え、元気をなくしていた。この状況を踏まえ、日本を少しでも勇気づけるメッセージを送りたいと考えた。コロナ禍で人との接触を減らすことが求められているなか、お酒や飲料で人と人とのつながりを大切にしてきたサントリーだからこそ「話そう。」「これまでも、これからも。私たちは、つながっている。」という言葉を中心に据えた企画。契約タレント37名とともに、実際にリモートトークを実行 。企画から実現まで3週間というスピードで実現、また、すべての工程をリモートで行った。動画に加えて、新聞広告でもメッセージを発信。また、実際に話すことを支援するツールとして、ZoomやSkypeで使えるフィルター「話そう。フィルター」を公開。Snap Lensに搭載されている顔認識を利用し、会話を盛り上げるインタラクティブなフィルターを制作した。

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ウェブ動画

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ウェブサイト

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新聞広告

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「話そう。フィルター」

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Credit
●TOTAL PLANING
○Creative team
Executive Creative Director:Hiroki Sugano(Suntory Communications Ltd.)|Executive Creative Director:Yoshio Tanahashi(DENTSU INC.)|Creative Director/Copy Writer:Naoki Tanaka(Dentsu Lab Tokyo)|Planner/Copy Writer:Masatoshi Kurita(DENTSU INC.)|Art Director:Yusuke Koyanagi(Dentsu Lab Tokyo)|Designer:Katsuhiro Uto(WOO inc.)|Designer:Jiro Watanabe(WOO inc.)|Producer:Maho Tada(DENTSU CREATIVE X INC.)|Producer:Kouya Tamesue(DENTSU CREATIVE X INC.)|Producer:Takahiko Kajima(P.I.C.S.)|Producer:Takumi Shiihashi(DENTSU CREATIVE X INC.)|Producer:Hinako Hirata(DENTSU CREATIVE X INC.)|Producer:Rika Miyamoto(DENTSU CREATIVE X INC.)|Production Manager:Tomoki Koshibe(DENTSU CREATIVE X INC.)|Production Manager:Takumi Murashima(DENTSU CREATIVE X INC.)|Production Manager:Mari Sasaki(DENTSU CREATIVE X INC.)|Production Manager:Haruka Tanji(P.I.C.S.)|Production Manager:Hidemi Saitou(DENTSU CREATIVE X INC.)|Production Manager:(DENTSU CREATIVE X INC.)|Director:Shinji Hamasaki|Photograher:Mikiya Takimoto(MIKIYA TAKIMOTO PHOTOGRAPH OFFICE)|Technical Planner:Ryo Fukutani(AT Linkage Inc.)|Technical Director:Tsukasa Ishii(AT Linkage Inc.)|Technical Operator:Hajime Kayama(AT Linkage Inc.)|Project Manager:Yuki Tsujimura(AT Linkage Inc.)|Offline Editer:Yoshiyuki Koike(Hoshino Office)|Offline Editer:Aya Haramoto(CAPRA,Inc.)|Offline Editer:Kiruzo Ito(Kujira office)|Online Editer:Fuminori Kasai(DIGITAL EGG INC.)|Online Editer:Yokoshoji Kazutomo(DIGITAL EGG INC.)|Online Editer:Seiji Ishikawa(DIGITAL EGG INC.)|Online Editer:Koji Hayakawa(DIGITAL EGG INC.)|Audio Mixer:Tadao Tasai|Sound Engineer:Kumiko Mochizuki(ONPa CO., LTD.)|Music Producer:Katsuya Yamada(aiin CO., LTD.)|Original song:Kazuo Zaitsu|Arrangement:Yoshihide Otomo|PR:Shunsuke Kaga(DENTSU INC.)|PR:Yuya Hamamura(Platinum, Inc.)|PR:Akira Funakoshi|PR:Takahiro Hosoi(Dentsu Public Relations Inc. )

○Account team
Account Executive:Hirofumi Matsuyama(DENTSU INC.)|Account Executive:Hiroshi Iwai(DENTSU INC.)|Account Executive:Yosuke Maki(DENTSU INC.)|Account Executive:Atsushi Hongo(DENTSU INC.)|Account Executive:Ataru Iwahashi(DENTSU INC.)|Account Executive:Minami Watanabe(DENTSU INC.)

○Casting team
Casting:Masayasu Yamakawa(DENTSU CASTING AND ENTERTAINMENT INC.)|Casting:Riki Kiriakehata(DENTSU CASTING AND ENTERTAINMENT INC.)|Casting:Masakazu Fukuba(Whisle Co., Ltd. )|Casting:Masunobu Motokawa(RAPALLO Ltd.)|Casting:Emi Fukuda(RAPALLO Ltd.)|Casting:Kazuhiro Yamaryo(HandY.Co., Ltd.)|Casting:Madoka Katsumata(DASH Co., Ltd.)

●GRAPHIC
Executive Creative Director:Hiroki Sugano(Suntory Communications Ltd.)|Executive Creative Director:Yoshio Tanahashi(DENTSU INC.)|Creative Director/Copy Writer:Naoki Tanaka(Dentsu Lab Tokyo)|Planner/Copy Writer:Masatoshi Kurita(DENTSU INC.)|Art Director:Yusuke Koyanagi(Dentsu Lab Tokyo)|Designer:Katsuhiro Uto(WOO inc.)|Designer:Jiro Watanabe(WOO inc.)|Account Executive:Hirofumi Matsuyama(DENTSU INC.)|Account Executive:Hiroshi Iwai(DENTSU INC.)|Account Executive:Yosuke Maki(DENTSU INC.)|Account Executive:Atsushi Hongo(DENTSU INC.)|Account Executive:Ataru Iwahashi(DENTSU INC.)|Account Executive:Minami Watanabe(DENTSU INC.)|Producer:Maho Tada(DENTSU CREATIVE X INC.)|Producer:Kouya Tamesue(DENTSU CREATIVE X INC.)|Producer:Rika Miyamoto(DENTSU CREATIVE X INC.)|Production Manager:Tomoki Koshibe(DENTSU CREATIVE X INC.)|Production Manager:Takumi Murashima(DENTSU CREATIVE X INC.)|Production Manager:Mari Sasaki(DENTSU CREATIVE X INC.)|Photograher:Mikiya Takimoto(MIKIYA TAKIMOTO PHOTOGRAPH OFFICE)|PR:Shunsuke Kaga(DENTSU INC.)|PR:Yuya Hamamura(Platinum, Inc.)|PR:Akira Funakoshi|PR:Takahiro Hosoi(Dentsu Public Relations Inc. )

●ACTIVATION
Executive Creative Director:Hiroki Sugano(Suntory Communications Ltd.)|Creative Director/Copy Writer:Naoki Tanaka(Dentsu Lab Tokyo)|Producer:Ryo Miura(Dentsu Lab Tokyo)|Art Director:Yusuke Koyanagi(Dentsu Lab Tokyo)|Copy Writer:Yuki Ohtsu(Dentsu Inc.)|Copy Writer:Moe Goto(Dentsu Lab Tokyo)|Creative Technologist:Shintaro Murakami(Dentsu Lab Tokyo)|Copy Writer:Genki Akiyama(Dentsu Inc.)|Planner:Ryo Suetomi(Dentsu Lab Tokyo)|Planner:Momoka Nakayama(Dentsu Lab Tokyo)|Planner:Natsumi Wada(Dentsu Lab Tokyo)|Planner:Risako Kawashima(Dentsu Inc.)|Account Executive:Hirofumi Matsuyama(DENTSU INC.)|Account Executive:Hiroshi Iwai(DENTSU INC.)|Account Executive:Yosuke Maki(DENTSU INC.)|Account Executive:Atsushi Hongo(DENTSU INC.)|Account Executive:Ataru Iwahashi(DENTSU INC.)|Account Executive:Minami Watanabe(DENTSU INC.)|Art Director:Yusuke Kitani(kaibutsu inc.)|Producer:Yoichi Kanazawa(kaibutsu inc.)|Technical Director / Developer:Nobuaki Arikata(kirifuda inc.)|Designer:Masanobu Ishii(kaibutsu inc.)|Motion:Junichi Arakawa(kaibutsu inc.)|WEB Designer:Atsushi Hashimoto(YAMA)|WEB Developer:Kenshiro Nakashima(kirifuda inc.)|Producer:Jun Kato(Dentsu Creative X Inc.)|Production Manager:Kohei Suzuki(Dentsu Creative X Inc.)|Engineer:Hiroyoshi Murata(Dentsu Creative X Inc.)|Editor:Keisuke Takahashi(ACTIVE CINE CLUB)