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Making Niche Sports Intuitive and Exciting to Watch

BOCCIA RULER

Boccia is one of the most strategic games in parasports. It was designed so even severely disabled persons can play. It’s a great game for everyone, whether you’re a child or a senior, or disabled or not.
However, the unique rules make it a sport whose appeal is difficult to understand for a spectator who has never played it.
With the Boccia Ruler we want to make boccia into a more accessible, familiar spectator sport for everyone.

Credit

●Planning
Creative Director : Kaoru Sugano(Dentsu Lab Tokyo)
Planner : Moe Goto(Dentsu Lab Tokyo)
Creative Technologist : Toru Urakawa(Dentsu Lab Tokyo)
Art Director : Yusuke Nishida(Dentsu Lab Tokyo)
Creative Technologist : Momoka Nakayama(Dentsu Lab Tokyo)
Producer : Kohei Ai(Dentsu Lab Tokyo)
Producer : Jun Kato(Dentsu Lab Tokyo)
Producer : Ryo Miura(Dentsu Lab Tokyo)

 

●Design
UI Designer : Ryuta Modeki(TWOTONE Inc.)
UI Designer : Yasunori Kadokura(TWOTONE Inc.)
UI Designer : Ken Hirose(TWOTONE Inc.)
UI Designer : Noe Oyamada(TWOTONE Inc.)

 

●Application
Programmer:Shunsuke Nambu(Qoncept)
Technical Advisor:Kenichi Hayashi(Qoncept)
Programmer:Nariaki Iwatani(anno lab)
Programmer:Kisaku Tanaka(anno lab)
Technical Advisor:Sadam Fujioka(anno lab)
Technical Manager:Seulgi Kim(anno lab)
Project Manager:Megumi Yoshida(anno lab)
Programmer:Fumiya Funatsu(anno lab)*当時

 

●Web
Technical Director:Shinichi Shimomura(5ive Inc.)
Developer:Shirabe Yoshizaki(5ive Inc.)