TOP >  WORKS > Immersive AI: Project

New Experiences with Conversational AI

Immersive AI: Project

Navigating Uncertainty Together to Create Your Unique Narrative.

As AI accelerates, we seek more than just optimization or correct answers. Project: Campanella aims not for a “superhuman” intelligence, but for a companion that navigates uncertainty, thinks, and dialogues alongside you.

Through natural conversation in a specialized environment, a personalized narrative emerges organically. This is the essence of “Immersive AI.”

Unlike static, pre-written stories, our AI adapts to your emotions and context in real-time, generating a one-of-a-kind experience that exists only for that moment.

This project represents a new frontier in communication design. By exploring what personalities and emotional responses represent the ideal interface, we are an R&D initiative committed to architecting the future relationship between humanity and AI.

Credit

Creative Director: Ryo Suetomi(Dentsu Lab Tokyo) | Art Director: Natsuki Tomoda (Dentsu Lab Tokyo) | Creative Technologist: Hiromu Fuji(Dentsu Lab Tokyo) | Technical Director: Tsubasa Yoha(PARTY inc.) | Planner/Animator: Sakura Hoshi(Dentsu Lab Tokyo) | Engineer: Eki Murakami | Technical Artist: Shohei Oguma | Director: Yuri Hara