At the GOOD DESIGN AWARD 2025, three projects involving Dentsu Lab Tokyo—Gunkanjima Archive, Chōmusubi, and Yurari Cradle—were honored for their design excellence and social impact.

Gunkanjima Archive
This initiative leverages Fortnite’s revenue-sharing system to advance the preservation of Gunkanjima, a UNESCO World Heritage site. By embedding conservation into play, the project enables participants to contribute to cultural heritage while engaging in entertainment.
Participation from Dentsu Lab Tokyo: Morohoshi

https://www.g-mark.org/en/gallery/winners/33637

Chōmusubi
Japan’s first donation platform that enables the use of gut microbiota from healthy individuals for the treatment of intractable diseases. Through an integrated design that connects a mobile app with physical donation facilities, the service reduces psychological barriers and opens medical contribution to everyday life.
Participation from Dentsu Lab Tokyo: Noriaki Okada, Ryota Mishima, Natsuki Tomoda, Takumi Kaiya

https://www.g-mark.org/en/gallery/winners/33388

Yurari Cradle
A baby cradle made entirely of cardboard. Designed with recyclable materials and a refined aesthetic that blends seamlessly into any interior, the cradle can be returned to resources after use—expanding the range of thoughtful, sustainable choices available to parents.
Participation from Dentsu Lab Tokyo: Matsuura, Ryota Mishima

https://www.g-mark.org/en/gallery/winners/31313