Generative Haptic Storyworld AI

A typeface readable only from a specific viewpoint

An audiovisual system to enjoy music visually through scenes evoked by sound.

A Robot That Dreams

Game that leverages 3D generative AI, using real animal feces as its core subject

For children and adults alike, an interactive stuffed animal that expands curiosity and imagination.

Your feelings filter the world 

Development of Paper-Based Educational Toys

A new form of disaster relief that creates what’s needed, right there, right now.

Exploring the Future of Upcycling Through Technology and Creativity

Support for Life-Saving Actions During a Crisis

New Experiences with Conversational AI

Turn any screen into a digital fireplace

Transforming Conflict into Dialogue Through AI and Rap

An Experimental Music Video that Distorts Time and Space Using 4DNeRF Technology

Dentsu Lab Tokyo’s First Experiential Exhibition—To See, Touch, and Feel

Sound Design Development for a Brand Exploring the Frontiers of Audio

Visualizing the Physicality of ALS Co-Livers through Electromyography in the Digital Realm

An Interactive Installation Showcasing Kajima’s Cutting-Edge Concrete Technology

Exploring the Future of Upcycling Through Technology and Creativity

A Real-Time Generative AI Platform for Virtual Live Performances

Turning Everyone into a Player Through Technology and Imagination

A Live Experience Where Audience and Artists Create Music Together

An AI-Powered Tool that Creates Tanka Poems from Memories and Flowers

Developing a Library to Standardize Sound-Based Interaction Design

A Foresight Report by Dentsu Lab Tokyo and BASSDRUM

An AR Experience that Plays Music from Drawn Records on Newsprint

An Online Sport Where the Ear Becomes a Battleground Interface

Generating Unknown Visuals from “Blue Photos” Using AI

Product Design with Camouflage Patterns to Fool AI Vision Systems

A Bidirectional Communication Space Connecting Athletes and Audiences

A Communication Tool That Extends the Body Through Brainwaves

Bringing Traditional Craft into Popular Culture Through Music

A Real-Time Performance Merging Physical Expression and Technology

Anti-Surveillance Camouflage Developed with Keio SFC to Evade AI Detection

A Performance System that Converts Brainwaves into Rap Lyrics

A Haptic Viewing Device for Experiencing Blind Soccer Through Touch

Using Technology to Help Prosthetic Runners Shave Off a Second

Recreating the Temperature and Humidity in Iconic Paintings Using AI

Inclusive Sports Viewing Experiences for Visually Impaired and All

Making Fencing Accessible and Enjoyable for All

Visualizing Rugby Strategies to Elevate the Sport’s Perception

Using AI to Bridge Communication Gaps Between Managers and Teams

Turning Gloomy Rainy Season into a Spectacle with Interactive Entry Design

Implementing Human-Robot Coexistence in the Airport Space

One-Night Dance Fused with Tech and Physical Expression

Enhancing Spectator Perspectives via Communication Tech

Synchronized Live Performances Across Distance Using Advanced Networks

Making Niche Sports Intuitive and Exciting to Watch

A Conversational Robot Born from 42 Years of Dialogue Archives

Edible Programming App That Teaches Through Play

Bridging the Info Gap with an Audible Election Project for the Visually Impaired

Upgrading Sports Commentary with Big Data Insights

Reimagining Venus Through Technology in a Live Art Performance

A Japanese Stage Production Exploring Harmony Between Humans and Technology

A Music Video that Generates Humanity’s Memories in Motion

Exploring the Fusion of Technology and Live Musical Experience

Supporting Elderly Care Through Brainwave Communication

A 4K 360° VR Immersive Music Video Experience

A Collaborative Live Performance Traversing Real and Virtual Worlds

Pioneering a New Business Domain with Android Technologies

Honoring Monumental Structures Through Projection Mapping and AR

Making Complex Sports Rules Intuitive with AI Visualization

Developing a Music Curation System That Connects Subconscious and Sound