Specializes in definition of brand purpose and experience design, from strategy and working as a communication designer, and creative technologist for the implementation and R&D of integrated campaigns and designs encompassing technological trends. Advanced DLT developments seeing the possibilities of digital/technological creatives overseas while he stationed in Shanghai. Main works include camouflage to escape from labeling by AI, ‘UNLABELED,’ the TOKYO2020 Paralympics Opening Ceremony Technological Content and Lotte’s ‘Mr. Sniff.’