Dentsu Lab Tokyo—an R&D-driven creative organization specializing in experience design, spatial innovation, and digital promotion through cutting-edge technology—has officially relaunched its website.

The new site introduces a refreshed visual identity and places greater emphasis on showcasing our body of work. Each case study now features clear, descriptive headings, while a new filtering system based on categories and tags enables seamless navigation across a diverse portfolio of projects.

Be Irregular. Guided by this ethos, we pursue our mission: Unexpected experiences created by ideas and technology move people’s hearts and realize a new future.

As an integrated R&D collective—where research, planning, and development converge—our renewed website offers a more intuitive way to explore these activities and to envision the futures we aim to shape.

We invite you to experience the new official website of Dentsu Lab Tokyo.