Dentsu Lab Tokyo contributed to the development of People Research, a research platform powered by People Model—an AI persona system representing insights at a population scale of over 100 million individuals.

The platform enables in-depth analysis of consumer values and decision-making processes through AI-driven surveys and interviews conducted with these personas. By translating large-scale human perspectives into actionable intelligence, People Research offers organizations a new framework for understanding society, markets, and behavior beyond the limits of conventional research.

https://www.dentsu.co.jp/news/release/2025/1112-010950.html
(Japanese only)