ALL PLAYERS WELCOME
―Making everyone a player―
The “ALL PLAYERS WELCOME” project uses technology and ideas to solve social issues.
ALL PLAYERS WELCOME was launched in June 2022 with the aim of creating tools and environments that allow everyone to express themselves, by employing the perspectives and creativity of people from a variety of backgrounds, including people with physical disabilities.
As the first step, we have launched the ‘ALL PLAYERS TOOL LAB’ platform, which provides free access to original user interfaces that expand expression based on the physicality of the user, developed in collaboration with Muto Masatane, an artist living with ALS, and the composer PONE (Guilhem Gallart). There, three tools are provided free of charge that allow users to play music using only their eye movements. We developed a tool that can be played using only eye movements and performed a live performance for approximately 7 minutes at the Cannes Lions International Festival of Creativity.





- Credit
- Creative Director: Naoki Tanaka (Dentsu Lab Tokyo) | Art Director: Yusuke Koyanagi (Dentsu Lab Tokyo) Kazuyuki Yamamoto | Creative Technologist: Shintaro Murakami Keita Kuki Kazuya Kishimoto Ryonosuke Ono (Dentsu Lab Tokyo) | Director: Shigeru Makino (WOW) | Planner: Juyoung Yun (Dentsu Lab Tokyo) | Producer: Kohei Ai Miyuki Fujishima (Dentsu Lab Tokyo) Yuzuru Hasegawa(Dentsu) | Copy Writer: Tina Toda | Communication Creator: Masatane Muto(WITH ALS) |
Producer:Kiyoshi Runze | Stage Director: Worry Kinoshita | Music Supervisor: Hiroyuki Nasu | Technical Director: Yuto Kumon Shunki Hasegawa Junichi Akagawa Producer: Kenjiro Matsuo | Engineer: Tsuyoshi Otabe | Project Manager/Music Director: Yoichiro | Producer: Sohei Harada | Director: Yusuke Takuno | Producer: Yasuaki Matsui | Producer: Shinya Inagawa | Designer: Jiro Watanabe | Art Producer: Yoshie Kris | Composer: Pone
- Award
- [ADFEST2023]
・BRONZE
DIGITAL CRAFT LOTUS
Innovative Use of Technology
・FINALIST
INNOVA LOTUS
Innovation in Technology
[D&AD]
・Wood Pencil
Digital Design / Inclusive
[Spikes Asia]
・Shortlist
Brand Experience & Activation
Digital Craft
[Cannes Lions 2023]
・Shortlist
Design
UX, UI & Journey Design
Digital Craft
Music / Sound Design
[S+T+ARTS Prize 2023]
・Nomination