LAIV
The generative participatory virtual live system “LAIV” is an innovative initiative that builds upon the established appeal of virtual live events, bringing them to the next level through generative AI technology. Traditionally, virtual live performances have relied primarily on user interactions via comments, stamps, and emotes to foster audience engagement. With LAIV, participants can now actively co-create real-time performances by entering prompts directly into the comment section. These prompts dynamically transform the virtual space and participant avatars, seamlessly integrating user-generated visuals into the live performance. This groundbreaking approach ensures each event is uniquely shaped by the creativity of its audience, offering an unparalleled and personalized live experience.
Moving forward, we plan to expand beyond image generation to include direct generation of 3D objects, exploring magical possibilities where virtual spaces can be continuously reshaped and reimagined in real-time.
Check out for more information at Press Release (Japanese Only)


- Credit
- Creative Director:Ryo Suetomi(Dentsu Lab Tokyo) | Creative Technologist:Yuma Kishi(Dentsu Lab Tokyo) | Creative Technologist:Keita Kuki(Dentsu Lab Tokyo) | Producer:Toshitaka Kamiya(Dentsu Lab Tokyo) | Producer:Miyuki Fujishima(Dentsu Lab Tokyo) | Production Partner :stu inc.