In this rebranding campaign for ORBISu, the leading skincare brand within the larger ORBIS brand, our emphasis in promoting the products was that they deliver hydrated skin by creating channels for water to run between skin cells. We came up with copy for the product stating that it is “aging care linked closely to cells.” Meanwhile, to directly convey the hydrated qualities, we used computer graphics in almost every episode.

https://www.orbis.co.jp/brand/orbis_u/