Naoki Tanaka
Executive Creative Director / Copywriter
Majored in material engineering at university and graduate school. Currently working as a creative director, planning in a neutral way combining the right tools for the task, including copywriting, videos, design, technology and content development, to solve problems. Main work includes creative planning for the TOKYO2020 Paralympics Opening Ceremony, venue direction for the TOKYO2020 Sports Presentations, camouflage to escape from labeling by AI, ‘UNLABELED’ and the android talent, ‘Matsuko Droid.’
Tone ID
Tone IDとは
Dentsu Lab Tokyoでは所属メンバーの人柄を知っていただくきっかけとして、それぞれの個性を反映したVisual Identification「Tone ID」を開発しています。今回のビジュアルは、メンバーが普段慣れ親しんでいる3つの音楽をもとに制作しました。