Project Humanity

In 2023, together with NTT and the general incorporated association WITH ALS, we launched “Project Humanity”, the world’s first initiative to enable real-time avatar control in the metaverse.
In the same year, we presented a live performance at the Ars Electronica Festival, a festival of art, advanced technology and culture held in Linz, Austria, together with Masatane Muto. In the avatar control for “Project Humanity”, the user wears a myoelectric sensor that acquires bio-information from the body, and the biological information obtained from the user’s micro-muscle activity is converted into operational information to achieve free control by avatar. In the laboratory tests, we confirmed that myoelectric sensor data could be obtained from the parts of the body (neck, arms, legs) where the myoelectric sensor was installed.
On the Ars Electronica stage, Masatane used his avatar to recreate the physical expression he had used as a DJ to get the audience excited, by operating his avatar with his own body, which moved slightly at the will of those living with ALS in the metaverse space.

Press Release (Only Japanese):
Aug. 2023
Dec. 2023
Feb. 2024
March. 2024

Credit
Creative Director: Naoki Tanaka (Dentsu Lab Tokyo) | Art Director: Yusuke Koyanagi (Dentsu Lab Tokyo) | Creative Technologist: Yuma Shingai Shintaro Murakami Kazuya Kishimoto Keita Kuki Ken Haga Kou Mikuni Atsushi Fukuda Kai Yokoyama Yusaku Wakazono (Dentsu Lab Tokyo) | Producer: Kohei Ai (Dentsu Lab Tokyo) | Global Business Lead: Nozomi Koseki(Dentsu Lab Tokyo) | Producer: Miyuki Fujishima Hironobu Sato Humihito Anzai Yuri Takahashi Wakayu Sato (Dentsu Lab Tokyo) | Copy Writer: Tina Toda | Business Producer: Naoki Tanaka Keish Joi(Dentsu) | |Communication Creator: Masatane Muto(WITH ALS) | Music Producer: Hiroyuki Nasu(y's connection Inc.)

NTT
Senior Research Engineer, Supervisor: Mariko Nakamura | Senior Research Engineer: Ryosuke Aoki |Researcher: Masato Shindo |

BASSDRUM Inc.
Technical Director: Yuto Shunki Hasegawa Ken Murayama Yota Odaka Kazunari Takashima Mao Komatsu

invisi Ltd.
Producer: Kenjiro Matsuo | Technical Director/Design Engineer: Tsuyoshi Otabe Project Manager/Music Director: Yoichiro Hatakeyama | Sound designer: Nozomu Yoneda |Technical Sound Designer: Taito Otani

WOW Inc.,
Producer: Yasuaki Matsui Masahito Kodama |Director: Hiroshi Takagishi | CG designer: Takuma Sasaki Takafumi Matsunaga

Dentsu Creative Cube Inc.
Producer: Shinya Inagawa | Director: Ryo Koshimizu

Designer: Jiro Watanabe(WOO Inc.) | Producer: Kiyoshi Runze(momonga) | DP: Ferdinand Koestler(Freelance) | Senior Manager MarCom:Yvonne Zvara(dentsu Austria GmbH) |Head of MarCom: Petra Hofstätter (dentsu Austria GmbH) | Public Relations:Nina Greimel(Putz & Stingl Event, Public Relations & Werbung GmbH) | Global Communications Director: Antonia Collins (Dentsu Creative)| Marketing Executive: Katie McNaughton(Dentsu Creative) | PR Director: Hana Moriwaki (Platinum inc.)| PR Planner: Shiori Kakumoto Shogo Inamoto(Platinum inc.)
Award
[SXSW Innovation Awards]
・FINALIST 
SXSW Innovation Awards

[Spikes Asia 2024]
・SILVER:
Health&Wellness Tech
Innovative Use of Technology
・BRONZE:
Technology Achievement in Digital Craft
・Shortlist:
DESIGN
ENTERTAINMENT  
INNOVATION
Digital Craft

[ADFEST 2024]
・Innovation in Technology 
Innova Lotus
・Grande for Humanity 
Innovation for Humanity
Grande for Humanity

・SILVER       
Digital Craft
Use of Technology
・FINALIST      
Experience Design: Multi-Platform
Overall Functional Design
Design
Innovation Design
         
[Clio Awards 2024]
・Bronze        
Digital/Mobile & Social Media Craft
User Experience Category
・SILVER        
Innovation
Media Category

[ADC Awards 2024]
・SILVER  
Design for Good / Experiential Design
・GOLD   
Experiential Design
Innovation

[The One Show 2024]
・MERIT  
Interactive & Mobile Craft
Innovation in Interactive & Mobile Craft
Health & Wellness
Innovation - Execution in Health & Wellness
Branded Entertainment
Experiential - Hybrid Events

[CANNES LIONS2024]
・Shortlist 
ENTERTAINMENT LIONS FOR MUSIC

[WIRED CREATIVE HACK AWARD 2023]
・Special Award