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Dentsu Lab Tokyo OPEN LAB 2025

Twenty Prototypes Embodying “Playful Solution”

Dentsu Lab Tokyo OPEN LAB 2025

AI, Immersive, Inclusive, Prototype, Robotics, VR/AR

NEMU TALK

A Talking Diary Before Falling Asleep

NEMU TALK

Let’s Call PaBaMa

Learning to Speak, One Name at a Time

Let’s Call PaBaMa

Inclusive, Prototype

HAPTALE

Generative Haptic Storyworld AI

HAPTALE

Super-Directional Read Typeface “KABUKU (傾)”

A typeface readable only from a specific viewpoint

Super-Directional Read Typeface “KABUKU (傾)”

Prototype, Typography

RESONANT INSCAPES

An audiovisual system to enjoy music visually through scenes evoked by sound.

RESONANT INSCAPES

Inclusive, Prototype

A Study on How Robots Sleep

A Robot That Dreams

A Study on How Robots Sleep

Prototype, Robotics

Memories of Ass

Game that leverages 3D generative AI, using real animal feces as its core subject

Memories of Ass

Game, Prototype

NANDE CHAN (Curious Little Nande)

For children and adults alike, an interactive stuffed animal that expands curiosity and imagination.

NANDE CHAN (Curious Little Nande)

Prototype, Robotics

Your feelings filter the world

Feelter

Prototype, VR/AR

PACHI PACHI PAPER

Development of Paper-Based Educational Toys

PACHI PACHI PAPER

PRINT HOPE PROJECT

A new form of disaster relief that creates what’s needed, right there, right now.

PRINT HOPE PROJECT

UP-CYCLING POSSIBILITY：SA→SHI

Exploring the Future of Upcycling Through Technology and Creativity

UP-CYCLING POSSIBILITY：SA→SHI

+Sonae AI

Support for Life-Saving Actions During a Crisis

+Sonae AI

Immersive AI: Project

New Experiences with Conversational AI

Immersive AI: Project

AI, Immersive, Installation, Prototype

Coded Fireplace

Turn any screen into a digital fireplace

Coded Fireplace

Furniture, Prototype

Debate Generation System in Japanese Rap Battle Format

Transforming Conflict into Dialogue Through AI and Rap

Debate Generation System in Japanese Rap Battle Format

FANTOUCHIE: Generative Haptic AI

AI That Turns Language into Touch—A New Form of Expression

FANTOUCHIE: Generative Haptic AI

AI, App, Inclusive, Prototype

LAUSBUB – I SYNC (Official Video)

An Experimental Music Video that Distorts Time and Space Using 4DNeRF Technology

LAUSBUB – I SYNC (Official Video)

AI, MusicVideo, Prototype, VR/AR

The Exhibition “Technology Finds Love”

Dentsu Lab Tokyo’s First Experiential Exhibition—To See, Touch, and Feel

The Exhibition “Technology Finds Love”

AI, App, Inclusive, Prototype

UNMUTE

Sound Design Development for a Brand Exploring the Frontiers of Audio

UNMUTE

Inclusive, Prototype

Project Humanity

Visualizing the Physicality of ALS Co-Livers through Electromyography in the Digital Realm

Project Humanity

AI, Inclusive, Prototype

KAJIMA CONCRETE BASE

An Interactive Installation Showcasing Kajima’s Cutting-Edge Concrete Technology

KAJIMA CONCRETE BASE

UP-CYCLING POSSIBILITY

Exploring the Future of Upcycling Through Technology and Creativity

UP-CYCLING POSSIBILITY

Inclusive, Prototype

LAIV

A Real-Time Generative AI Platform for Virtual Live Performances

LAIV

AI, Prototype, VR/AR

ALL PLAYERS WELCOME

Turning Everyone into a Player Through Technology and Imagination

ALL PLAYERS WELCOME

AI, App, BtoB, Inclusive, Prototype, VR/AR

sonus-oleum ; WOW 25th Anniversary Live Installation

A Live Experience Where Audience and Artists Create Music Together

sonus-oleum ; WOW 25th Anniversary Live Installation

AI, Inclusive, VR/AR

Hana to Uta – Flower and Poem

An AI-Powered Tool that Creates Tanka Poems from Memories and Flowers

Hana to Uta – Flower and Poem

AI, App, Prototype

SND : Crafted UI sound assets for UX developers

Developing a Library to Standardize Sound-Based Interaction Design

SND : Crafted UI sound assets for UX developers

App, BtoB, Prototype

THE TECHNOLOGY REPORT

A Foresight Report by Dentsu Lab Tokyo and BASSDRUM

THE TECHNOLOGY REPORT

A HAPPY NEW YEAR 2022

An AR Experience that Plays Music from Drawn Records on Newsprint

A HAPPY NEW YEAR 2022

Ear SPORTS | 33 Production

An Online Sport Where the Ear Becomes a Battleground Interface

Ear SPORTS | 33 Production

App, Game, Inclusive, Prototype, Sports

BLUESOULS

Generating Unknown Visuals from “Blue Photos” Using AI

BLUESOULS

Camouflage Against the Machines

Product Design with Camouflage Patterns to Fool AI Vision Systems

Camouflage Against the Machines

A Bidirectional Communication Space Connecting Athletes and Audiences

DISTANCE ZERO

AI, Prototype, Sports

necomimi

A Communication Tool That Extends the Body Through Brainwaves

necomimi

AI, Inclusive, Prototype

TOKONOMA

Bringing Traditional Craft into Popular Culture Through Music

TOKONOMA

Inclusive, Prototype

A Real-Time Performance Merging Physical Expression and Technology

Somew/here

AI, Inclusive, VR/AR

UNLABELED – Camouflage Against the Machines

Anti-Surveillance Camouflage Developed with Keio SFC to Evade AI Detection

UNLABELED – Camouflage Against the Machines

Brain Rap

A Performance System that Converts Brainwaves into Rap Lyrics

Brain Rap

AI, App, Prototype

Visualizing the BLIND SOCCER

A Haptic Viewing Device for Experiencing Blind Soccer Through Touch

Visualizing the BLIND SOCCER

AI, Inclusive, Prototype, Sports

Project for BLADE RUNNER | PARA-SPORTS LAB.

Using Technology to Help Prosthetic Runners Shave Off a Second

Project for BLADE RUNNER | PARA-SPORTS LAB.

App, Inclusive, Prototype, Sports

°Curation

Recreating the Temperature and Humidity in Iconic Paintings Using AI

°Curation

GOALBALL PROJECT

Inclusive Sports Viewing Experiences for Visually Impaired and All

GOALBALL PROJECT

AI, App, Inclusive, Prototype, Sports

All Japan Fencing Championships

Making Fencing Accessible and Enjoyable for All

All Japan Fencing Championships

AI, Inclusive, Prototype, Sports

240 Posters of Rugby Strategy

Visualizing Rugby Strategies to Elevate the Sport’s Perception

240 Posters of Rugby Strategy

Bossy-Talk Detector

Using AI to Bridge Communication Gaps Between Managers and Teams

Bossy-Talk Detector

RAINFOGRAPHICS

Turning Gloomy Rainy Season into a Spectacle with Interactive Entry Design

RAINFOGRAPHICS

Haneda Robotics Lab

Implementing Human-Robot Coexistence in the Airport Space

Haneda Robotics Lab

BtoB, Inclusive, Prototype

KANAZAWA SAMPO | Culture City of East Asia 2018 KANAZAWA Opening Ceremony

One-Night Dance Fused with Tech and Physical Expression

KANAZAWA SAMPO | Culture City of East Asia 2018 KANAZAWA Opening Ceremony

NTT DOCOMO | FUTURE-EXPERIMENT VOL.02 Expanding the Viewpoint

Enhancing Spectator Perspectives via Communication Tech

NTT DOCOMO | FUTURE-EXPERIMENT VOL.02 Expanding the Viewpoint

AI, Sports, VR/AR

NTT DOCOMO | FUTURE-EXPERIMENT VOL.01 REDEFINING DISTANCE

Synchronized Live Performances Across Distance Using Advanced Networks

NTT DOCOMO | FUTURE-EXPERIMENT VOL.01 REDEFINING DISTANCE

BOCCIA RULER

Making Niche Sports Intuitive and Exciting to Watch

BOCCIA RULER

Inclusive, Prototype, Sports

totto | The Android Project

A Conversational Robot Born from 42 Years of Dialogue Archives

totto | The Android Project

GLICODE®

Edible Programming App That Teaches Through Play

GLICODE®

App, Game, Prototype

Election in the Dark

Bridging the Info Gap with an Audible Election Project for the Visually Impaired

Election in the Dark

Inclusive, Prototype

ZUNO

Upgrading Sports Commentary with Big Data Insights

ZUNO

AI, App, BtoB, Prototype, Sports

DRESS for VENUS

Reimagining Venus Through Technology in a Live Art Performance

DRESS for VENUS

CeBIT 2017 Opening Ceremony | Japan Show Act

A Japanese Stage Production Exploring Harmony Between Humans and Technology

CeBIT 2017 Opening Ceremony | Japan Show Act

Prototype, VR/AR

BRIAN ENO’S THE SHIP – A GENERATIVE FILM

A Music Video that Generates Humanity’s Memories in Motion

BRIAN ENO’S THE SHIP – A GENERATIVE FILM

Making of Björk Digital –livestreaming-

Exploring the Fusion of Technology and Live Musical Experience

Making of Björk Digital –livestreaming-

MusicVideo, Prototype, VR/AR

Care Communicator

Supporting Elderly Care Through Brainwave Communication

Care Communicator

AI, BtoB, Inclusive, Prototype

SETA | kingyobachi

A 4K 360° VR Immersive Music Video Experience

SETA | kingyobachi

Prototype, VR/AR

Perfume at SXSW

A Collaborative Live Performance Traversing Real and Virtual Worlds

Perfume at SXSW

Android Project

Pioneering a New Business Domain with Android Technologies

Android Project

Reviving Legends

Honoring Monumental Structures Through Projection Mapping and AR

Reviving Legends

Inclusive, Prototype, Sports, VR/AR

Fencing Visualized

Making Complex Sports Rules Intuitive with AI Visualization

Fencing Visualized

Inclusive, Prototype, Sports

mico

Developing a Music Curation System That Connects Subconscious and Sound

mico

BtoB, Prototype