Atsushi Otaki
Creative Director / Creative Technologist
At university and graduate school, he conducted research specializing in AI. Currently, he is working on several creative areas of advertising that expand to based on technology. Director/sport creator at World Yuru Sports Association. Main works include general direction of the Beijing 2022 Winter Olympics TEAM JAPAN Yell Performance, the establishment of the JOC Japan Olympics Museum, general direction of the Tokyo 2020 Olympics Athlete Organization Farewell Party, the Tokyo 2020 Paralympics Opening Ceremony and Closing Ceremony Technological Content, and Yuru Sports’ ‘Ton Ton Voice Sumo.’ For books, ‘Kuri Katsu 2 ~ Digital Creative Editing.’
Tone ID
Tone IDとは
Dentsu Lab Tokyoでは所属メンバーの人柄を知っていただくきっかけとして、それぞれの個性を反映したVisual Identification「Tone ID」を開発しています。今回のビジュアルは、メンバーが普段慣れ親しんでいる3つの音楽をもとに制作しました。