The very first special exhibition of Dentsu Lab Tokyo.
Co-organized by Dentsu Lab Tokyo and The Ad Museum Tokyo, this exhibition showcased 12 experimental exhibits that Dentsu Lab Tokyo had been involved in over the past nine years since its inception in 2014. Additionally, 23 works curated from The Ad Museum Tokyo’s archive of hundreds of thousands of works from Japan and abroad. Visitors were allowed to see, touch, and experience the exhibits.

In addition to the exhibition, Dentsu Lab Tokyo also developed a new work called “Flower of Mind,” which captures the brain waves of visitors and converts them into flowers when they think of their loved ones. The system also generated the key visual for the exhibition, and visitors could visualize a flower similar to the key visual using their own brain waves. As an interactive experience, they could take home a gift card.

Press Release: https://prtimes.jp/main/html/rd/p/000000027.000088502.html