We produced branded content for uno, a brand of men’s cosmetics that was remade into a brand to help its customers “develop into an adult.” Uno Social Barber is a social barber shop launched under the brand concept as a tool for helping the customer develop into an adult from the inside, not just the outside. We analyzed social media posts to categorize posters into 29 personality type patterns.

We used a proprietary personality analysis algorithm used for deep learning to derive interests and predict psychological tendencies to make assessments with Facebook and Twitter posts simple. Copy and visual expression were controlled to imbue Uno Social Barber with both utility and entertainment value. Through the interactive experience, we won engagement with the target audience.

http://www.shiseido.co.jp/uno/data/