In Japan, rugby lags behind as a minor sport, overshadowed by its image as a sweaty and muddy activity. We therefore focused on the Japan legendary match which generated wild enthusiasm from viewers around the world. We visualized the “strategic four minutes” in the second half of the match in which Japan—the underdog—toppled a rugby giant. Player and ball movements were digitized into one-second intervals, allowing us to create a total of 240 posters expressing the four minutes in a continuous spatial arrangement. The result spotlighted rugby strategy, creating an opportunity to change the image of the sport in Japan.