At university and graduate school, studied stop-motion animation and animation for eight years, then started work as broadcast writer. He is currently involved in initiatives developing new forms of expression based on technology, from traditional media advertising developments to digital methods, space design and branding. Main work includes the TOKYO2020 Paralympics Opening Ceremony Technological Content, camouflage to escape from labeling by AI, ‘UNLABELED’, SUNTORY’s ‘Let’s Talk,’ and the Kansai Lions ‘Let Us Play Pro Baseball.’