The Good Entrance Project was started in 2010 as an exploration into the type of company entrance that best fit an advertising agency and was based on Dentsu’s motto at the time of “Good Innovation.” Of note, more than thirty special exhibitions were held in the two-year period between 2018 and 2019 in collaboration with various internal departments and projects. The emphasis of the Good Entrance Project was for the entrance, which showcased various projects typical for an advertising agency, to be a seed of inspiration and a place of interaction for company employees. However, it also activated and affected those outside of Dentsu as well, encouraging inquiries and business from clients.